Sampling A smart Technique in Marketing

Sampling is a very commonly found technique or method in the area of Marketing.

Actually sampling is nothing but selection of a certain percentage of a group of items according to a predetermined plan.In another words if we need to do a survey or a test over a billion or million items we can't achieve in a smaller duration of time frame.

Therefore we take some items based upon the criteria as per need and this is what is known as sampling.

It is important because
Concentrated study of selected items is to be done
These are representatives of units selected
Large area can be easily covered.
scrutiny is also possible


Thus above shows some important factors which states why sampling is required.

Continuous & Discret Variables

Hi

A Continuous Variable is the one which possess a value for its quality chararteristics on a continous scale e.g Time which is like 3:21 or :3:32
or another example is temperature height weight

A Discrete Variable is the one which possess only quantitativly or like integral values. e.g
the no of students in a class ?---- this can be an integer only not a decimal sort of value.

hope it clarifies the doubt between the continuous and discrete variable.

Steve Jobs - A Great Innovator

 Steve jobs was not only former CEO of Apple but he was Apple co- founder too. He recently passed away on October 5,2011.

There are plenty of things gone well and some didn’t do so good. Based upon my search I have found some products which did really well by apple and some which didn’t listing out a few.

Success              

Apple II

Machintosh

iMAC

iPod

iPhone 

iPad

Failure

Apple III

LISA

Puck Mouse                      

Power Mac G4 Cube

Motoroloa ROKR

There are many more but listing a few and dedicating this blog to a great innovator like him.

JSP Architecture

Hi Guys,

As we have seen about JSP or JAVA Server Pages an interesting technique or technology based upon JAVA language for dynamic website development in the previous blog here

http://saxenablogs.blogspot.com/2011/07/jsp-or-java-server-pages.html

Inside the JSP container there is a special Servlet called the "page controller".The Servlet container forward to this page compiler all the HTTP requests with URLs that are having .jsp extension.This "page compiler"
turns the Servlet container into a JSP container.

When a .jsp pages is first called,the page compiler parses and compiles the .jsp page into a Servlet class.If the compilation is successful the jsp Servlet class is loaded into memory.On subsequent calls,the Servlet class which is already in memory is generated as response.

We explore it more later

JDBC or JAVA Database Connectivity - A small Introduction

Heard about JDBC or exploring it.Let see it.

What is JDBC ?

JDBC or JAVA Database Connectivity is Java application programming interface that allows the programmers or developers to access database by writing code in java.It was developed by Java soft.

What does JDBC provides ?

JDBC provides a method for querying and updating the data in RDBMS such as SQL oracle etc The Java API also provides method for dynamically loading the concerned package and drivers These drivers must be registered in JDBC driver manager.This is nothing but the backbone of JDBC architecture.It is responsible for creating JDBC connnections for performing various operations with the database such as insert,update,delete

What are important step of JDBC.

If we like to access a database a database application we must follow few steps as below

1. Loading a database driver
2. Creating a connection
3. Creating a statement
4. Creating a result-set (If required)

Hope you guys liked it.

Java Beans An Introduction

Hey Guys,

Have you head about Java Beans ?
Java Beans is a software component which is actually designed to be reusable in different environments.As far as I have noticed there is no capability restriction for it.

It can perform different types of functions Simple or Complex both.

How to use the Java Beans
what you need to have is the Java Bean Development Kit to use the same.

Sure will share more further in next blog.Hope you guys like the mini introduction.

JSP or JAVA SERVER PAGES

Hi 

This is the most interesting hot topic in JAVA field.

What is JSP exactly ?

Java server Pages are very much similar to ASP or Active server pages so they are used for designing dynamic web pages in a faster enhanced and information rich content.

JSP or Java server pages allows us to rapidly web based applications that are platform independent.

Is JSP an extension for Java Servlet ?

Yes Java Server Pages or JSP is an extension of Java Servlet Technology.

This is again a small introduction.

Hope you guys liked it.

Struts a rising framework

Hi

have you heard about it? what is Struts ?
STRUTS is a framework that promotes the use of the model view controller architecture for designing large scale applications.

Now next thing we want to know is the OFFERING by Struts?
This includes a set of custom tag libraries and their associated Java classes along with already existing utility classes.The best thing is the support we get by using struts with Web Based forms.

Actually the secret lies within Struts is Java Servelet s Java Beans XML

I hope you guys like the mini introduction of it.

JSF - Java Server Faces

What is JSF or Java Server Faces  or what is the meaning of JSF ?

Yes this is recently picking up very much attention in the Java field.

JSF is a new framework for building Web applications with the help of JAVA.

What are the features offered by JSF or what are major benefits of using its

it offers 

1. There is huge increase in page navigation configuration in JSF
2. Standard extensible user interface widgets are provided for 

• user input validation or Error handling or Java Beans etc

Well this is just an introduction for JAVA info seekers hope you guys liked it.

How to Access Yahoo Mail on Microsoft Outlook

There are various possibilities to access yahoo mail on clients like microsoft outlook and it is really nice to have our PC.

The biggest advantage is not to enter user name password everytime and get it accessed over IE or firefox etc.

Moreover we all know that there are plenty of excellent features to use microsoft outlook software

We see here the steps we can use to access or configure the yahoo on outlook.

Remember you need to have this software or microsoft outlook already installed on your PC or Windows OS first

Now open the outlook via the shortcut or using the START button on your windows Operating System.

Now as you can see in the above screen the values required are your name id and password just enter them as your ease

Now after you provided the values just click the NEXT button and this will try to connect to yahoo server with your email ID and password

Note Please make sure you are connected to Internet this time.

After sometime this get connected and you get the message like this

As you can see above the Yahoo mail for your ID is configured to be used on your PC using the Microsoft .
 Outlook.

Thus above the short and easy steps to configure the yahoo mail over outlook.

Formatting in Excel -> Part 3

We have already covered so far how to make cell Bold and Bordering in Part1

http://saxenablogs.blogspot.com/2011/07/formatting-in-excel.html

how to make the cell filled with Color and change the Text Color in Part 2
http://saxenablogs.blogspot.com/2011/07/formatting-in-excel-part-2.html

In this part we are going to explore how to make the Cell content change with the required FONT type choose the cell as shown

 

 Now click on the Font Column and choose the required value from dropdown

Thus making or choosing the above value convert the Text of choosen column to Times New Roman font

Thus above steps helps us to convert the text FONT in our choosen cells

if we want to choose the entire worksheet just click on the corner as shown

Thus by clicking on the highlighted corner the entire worksheet is highlighted now we can click on the Font to choose the required value not only that we can also make the Text Size as shown for entire selected sheet

 

The final output with required selected FONT SIZE and FONT is shown below

The above steps shows the way to change the Font and its size in the excel for entire sheet or few selected cells.

We explore more soon.

Formatting in Excel -> Part 2

As we have seen in Part 1
http://saxenablogs.blogspot.com/2011/07/formatting-in-excel.html

how to make bold and border of cell let us explore more features

We have our activities defined in excel as shown below

Now to make the the ITEM and PRICE Header of our excel filled with color do the the following

click on ITEM & PRICE Cell as shown

Now click on the ICON as shown for filling and choose your required color

now this will make our cells filled with color as shown

Thus to make color different of Text choose the cell and click on the icon as shown

This will convert our Header Text Color to the choosen color as shown below

Above steps cover the way to change the Cell color and Text color.

As we can notice that we can change the color of Cell Background and also the Text color so easily we can also change the font size too which we explore later

To know how change the font & its size etc in Excel please click here

http://saxenablogs.blogspot.com/2011/07/formatting-in-excel-part-3.html

Formatting in Excel -> Part 1

Based upon usage we can always make good looking database in excel i.e well arranged and easy to read

say for e.g we have done certain entries in excel as shown below

Eventhough we can see the Column header as ITEM and PRICE with TOTAL as the overall sum for the values of price but this sheet is very normal and don't look nice it is good but we can make it nice as follows

Just choose the cell ITEM & PRICE as shown below

Now to make them BOLD in excel just click on the B icon ass shown

This will cause them to make Bold of our Header as shown

As we can see the Header are now BOLD and beautiful so lets go to next thing we want to do

Let us make them highlighted  with a border as we text only in few columns and not all to do that select the cell as shown

Now click on Border key and choose as shown

This will make our Cells all bordered as want them

Thus above are 2 special formatting features which we do in our daily routine activities in excel including Bold and Border making we explore more soon.

How To Manage Daily Activities in Excel

We all do plenty of transactions daily or in other words buy or sell something.

It is always better to have track all the expenditures we did in excel but the point,how to calculate the values
excel provides plenty of good features like autosum etc

say for e.g we have recorded some of the things we bought in with price now we want to calculate the sum of it

we can do so as below
first list all the items with price as shown below

Now as we can see that in the second column we have the all values of all items and we want to calculate is sum to do that we can proceed as below

Click on the B8 Box and goto Fx line here right the values as shown 

Now press enter key the values from B2 to B7 column will be added to calculate the sum with formula and shown in Total line or column B8 as we wanted as shown

Now this will is very easy right  but I am going to show one more way to achieve the auto sum for all the item

Another way to achieve our SUM goal in excel sheet is the quick short cut way

Just click and choose all the cell we want to add and on extra where we want output as shown in the below figure

now we can see the cells highlighed with extra cell where we want sum of above cells and then click on the autosum next to Filter button and SUM is shown as below

Thus above the very easy ways of achieving the goal of adding values in excel for calculations

Hope you guys liked it.We will explore more later.

How to calculate Date in Excel or create Date Formula

Hi

This blog explores certain features which I used in my daily routine work might be useful to you all.

I uses normally excel sheet as my internal database of all the activities or daily routine like taking care of expenses etc.


e.g many times we need to add/subtract dates to a particular date say for e.g
i bought a tv which is getting expired in 30days so to calculate the end date i can have something like this

Now since we know that intial date is 31 july 2011 and we need  to calculate expiry date which is after say 30 days we choose the B2 box and goto Fx line  as shown

Thus we can see the formula is added by addition of 30 days to the A2 box values which is our intial date

Thus it calculate automatically 30 days to our intial date.


Above is a very simple example to know how to calculate dates in Excel sheet with formula so if we know the intial date we can create a formulate for calculating upcoming date in excel as shown in above steps easily

We explore more soon.

Best Browser

Hi All,

This is one of the most important question we are asking to each other that which browser is better

Internet Explorer
Mozilla Firefox
Google Chrome

etc

To be really frank its difficult to say which one is the best because everyone has it own advantanges and disadvantages

if you choose google chrome you need to download it from web but it has plenty of good features like the place where we write URL or unique resource locator information i.e. website address

we get directly our choose search engine by default

which is not in mozilla firefox

In firefox we get the search engine next to URL or website address.

Currently google gadgets or tools are not integrated as they are with Firefox where we can download and install 100 or 1000 of good functionalities or gadgets to use with firefox.

Again these will be coming with google chrome sooner or later as remember till the time there is competition in the market we always get good things whether it is
IE or Internet Explorer
Mozilla firefox
Google Chrome

Thus above is very small example and that shows the difference between these two.

There are plenty of more but this blog just shares these few

Shimla Queen of Hills

Hi Guys,

Recently I have visited a beautiful tourist place in India known as Shimla which actually comes under Himachal Pradesh state.

How to reach Shimla ?
There are various ways to reach here

1. you can catch train till Kalka Railway Station and then try a cab or taxi till shimla or
2. you can catch train till kalka Railway Station and then try a beautiful journey with Toy Train.

I preferred the Toy Train which is more awesome and cool since it goes around 108 tunnels and between and around many valleys and quite a good scenery can be seen good for nature lovers like me.

What is there to visit in Shimla
There are various Places to visit here which are 


The Mall Road : A very long road around 1-2 Km in length is main attraction by tourists and me too.All visitors to Shimla coming from different places walk down the Mall Road , it has a busy shopping area with old colonial buildings, souvenir shops and restaurants. At the top end of the Mall is Scandal Point and nearby a domino Pizza where you can enjoy Pizza as we did, a large open square with a view of the town-a favourite rendezvous for visitors and the local people. 

Also there are many monuments near Christ Church with its fine stained glass windows having Indira Gandhi etc statue.

Jakhoo Hanumanji Temple : This is the Shimla's highest point and we walked till the top point from Christ Church which ofcourse resulted in loss of many hours and we also got exhausted but other toursits always found some taxi which is more comfortable.

Anyway we enjoyed as we got more chanced of beautiful pics around the shimla on the way to our journey.
, is rewarding for there are superb views of the town and its surroundings. At the top is an old Hanuman temple where we can a huge Idol of Lord Hanuman.

Annandale : Nearby Shimla Vidhan Sabha we can see the route going down to beautiful golf Course known as Annadale also it is attracted with various scenic beauty around itself.


Kufri Top
Kufri is a well known lovely point nearby Shimla with its glorious views of forested slopes and tall ranges iced in a covering of perpetual snow.It has also got the resort park where the Shimla Agreement took place.

Near by there is a zoo which can be explored with various animals lion,different birds etc.






This covers so far we have explored the shimla in this recent visit.Let see if we can explore more will share soon.

Learning

Learning is a permanent change in one’s behavior as a result of past experience. For e.g promotional offer known by the help of advertisement, news, events etc.

Learning is more like a process which continuously evolves and changes as a result of newly acquired knowledge

·         The behavior change is based  on some form of practice or experience

·         Learning can occur by increase in knowledge through by reading newspapers watch news channels on TV ,internet, thinking.

How can learning happen ?

It can happen intentional or incidental means either we plan to do it intentionally or knowingly else we it occurs without our knowledge.

For firms they need to analyze the consumer learning so that they can market well their products and services or understand the true requirement for a particular segment of customers.

India - World Cup Champion 2011

April 2nd,2011 is a day which India will never forget in any condition.Yes,because Indian cricket team with his legendary player Sachin presence won the World Cup after 28  years or after 1983 second time.

It was a tremendous performance by all the players eventhough ,Virendra Sehwag got out early and also Sachin but later Gambhir and Virat Kohli had a great partnership.

Later once Kohli dismissed Dhoni came early to suit the left right partnership between him and Gambhir and had a wonderful partnership which leaded to India win.

Dhoni played well as a Captain as well as a wonderful innings,even though in the entire game or all the previous plays he couldn't score much but he make everybody quite with his stupendous performance at Mumbai in the Final of the world cup.

Sri Lankan Team played very well and scored 274 with the  help of Mahela 102 not out knock.

But it was indian team with dhoni cool mind and actually played very well in chasing the game and won the world cup.

It was told earlier that 2 times only out of 9,Team has won in the world cup final but this time really india played like Winners as Yuvraaj said and has given an extraordinary performance.

What a match and really made all Indians proud and happy.entire team has dedicated this win or World cup to sachin which might be playing his last world cup tournament as he is 38 now but as me his big fan would like him to play more .

So let enjoy this victory of world cup ...................INDIA is the new WORLD CUP CHAMPIONS 2011.

Brand loyality

Well now a days all the profit making companies actually going for customer satisfaction and thus making customer more permanent in nature turning themselves Brand Loyal

These people also promote their products by WORD OF MOUTH with friends, family, relatives etc which is more important as customer who actually can turn new prospect into customers are required for profit making firms.

The Brand Loyal customers are

• Self confident in their choice of product or service. E.g a particular person X always buy Maruti brand car or always go for Mc Donald Pizza etc
• Always have higher level of risk in the purchase of a new product for e.g if Person X is using Colgate Toothpaste and satisfied with this product there are less chances to switch over to another product like close up etc because the customer X has full faith on the same.

Hope you guys got the idea.

Consumer Learning

Learning is a permanent change in one’s behavior as a result of past experience. For e.g promotional offer known by the help of advertisement, news, events etc.

Learning is more like a process which continuously evolves and changes as a result of newly acquired knowledge

·         The behavior change is based  on some form of practice or experience

·         Learning can occur by increase in knowledge through by reading newspapers watch news channels on TV ,internet, thinking.

How can learning happen ?

It can happen intentional or incidental means either we plan to do it intentionally or knowingly else we it occurs without our knowledge

how it is useful?
It is very useful by market studying the behavior of consumer patterns etc.e.g firm do a market survey to understand the consumers needs their shift from one product to another or if they have learned to understand the difference offered in the various products.

Because product differentiation is offered in variety of form by multiple firms in the form of Price or Quantity or Product/Service offered etc.

Indian Astrology - A simple overview / Quick Start

Hi Guys,

Now a days I am reading some books based upon Indian Astrology as a hobby and sharing this knowledge free with you all.So if you are looking for Free Astrology Tutorial or Free Astrology Lesson it is here.

Indian or Hindu Astrology is very interesting subject and actually it helps you to understand various life aspects carefully.

It is based upon the planets which are positioned or placed in a birth chart which is created uniquely for each individual based upon certain parameters and than a person can actually derive certain conclusions.As per my understanding so far it is more like mathematics and science or geography mixture.

For e.g creation of Chart is done with the help of math principles etc

What is a horoscope or birth chart ?

This is nothing but a chart created by a knowledgeable person for you by taking some of the details from you like

• Birth Date 
• accurate time of birth and
• place where you were born to know the latitude and longitude.

 All the 9 planets like are placed or calculated based upon above inputs into the birth chart of a particular person.

• Sun 
• Moon
• Mars
• Mercury
• Jupiter
• Saturn
• Venus
• Rahu 
• Ketu

To understand it better see below a Birth Chart is shown.Birth Chart is basically divided into 12 houses and 9 planets as we speak about are placed in them.

Now a days there are plenty of softwares available to generate a horoscope or kundali or birth chart but the above basic concept remains the same.

The inputs are taken and a birth with placement of 9 planets as per calculations are placed in the chart.

Later the chart is studied to know the strength weakness for the person.

Hope this start gives a good idea will share more soon.

Consumer Research - A Brief

What is Consumer Research ?

Consumer Research is the systematic collection & analysis of information gathered by primary or seconday means of data collection process leading to a fruitful & meaningful decision making process in marketing

How it can be useful ?

It is very useful for

• Routine problem
• Non Routine problem

What are the various approaches for consumer research?

The some main and important approaches are

1 Observation Survey

This is more like collecting available and past or current data which is recorded by observations.

2 Survey Research

This method is more elaborate questions are asked and responses are recorded.It is more versatile approach and economical and efficient too.

3 In Depth Interview

This method is more details in nature by asking in depth questions with the respondents.

Hope this gave you a bit of idea about the various methods and why consumer research is important in marketing field.

Customer Satisfaction

Hi

This is something very interesting and a very demanding across all the organizations world wide.Actually before recession many companies didn't thought about it at all but after recession when they began to search for their weakness came to realize Customer Orientation lacking in the their employees and thus leading to customer dissatisfaction.


What is customer orientation?
Customer orientation is a process by which all the employees which are authorized and representatives etc , are asked to maintain a constant dialogue with their customers or consumers.

Remember Customer are those People who actually pay for your product or service but Consumers are those actually consume the service or product.

Now you might be thinking how it led to customer satisfaction

What is Customer Satisfaction ?
Customer Satisfaction happens when you meet with the desired service or need of the customer.
e.g a good quality service of your vehicle is expected at premium company owned service center.

So what happens when employees become more customer oriented ?
Employees during this process become more prone to customer needs and start analyzing the do and don't s for the same.Moreover customizing the service or product to meet the customer requirements.

It also helps to focus on the areas where competitors are winning the customer and employees will take this into account to win New Customer and thus increasing Turnover.

Thus customer orientation is the key towards Customer Satisfaction

Business Communication

Communication is the most important part or activity we do everyday.Yes we do communicate with other people with language we speak or by writing etc.

In organizations the Business communication is taken very seriously as it matters a lot to hold old customer or new customers are to be gained by sales team/service team.

When people work in team, the team spirit can be maintained if you speak fluently without hesitation and understanding nicely the situation etc.

Business communication can with respect to

Different People

Different Culture

Different language

Culture is nothing but a shared system of attitudes beliefs values symbols etc

Speaking to different culture people matter a most while making deals or with talking to customers like American people share a different way of shaking hands other than indian.

or

the gap between people talking to each other is different in Europe or India or America

So one needs to understand Business communication and improve the skill to speak with his/her colleagues. 

Always ready and take feedback from your boss or colleagues or friends to improve the same.

Therefore watch TV news channel keep you updated with information increase your vocabulary read newspapers etc to gain expertise in the Business communications skill.

Job Evaluation

In almost all the companies,organizations evaluate their employees and worth of that job.

The entire process starts with a creation of new role or requirement in any company where an employee is required to do a specific work for e.g a carpenter required for furniture company
Now its decided that this role or person is required leaded to HR department which is contacted and given go ahead for Job Evaluation

Job Evaluation is the method for determining the relative worth of a job and then apply the wage structure appropriately.

There are various Techinques used by HR like  Quantitative and Non Quantitative like Factor comparison method Point Rating System Job Ranking Job Grading etc

Most important question is why Job Evaluation is done ?
Job Evaluation is done by HR Department of an organization to know the job in very detail knowing the Job Description & specification.

We explore the same later.

Human Resource Management - An Introduction

Now a days it has become a hot topic among many career oriented institutions to teach this discipline called HRM or Human Resource Management which actually comes under Personal Department once upon a time in companies.

What is HRM ?

In simple words it leads to co -ordiation/ alignment of Employees of any organization with its goals.

But why it has become a hot topic ?

It is so because organizations have done plenty of analysis to know what is there most important asset which is nothing but actually an EMPLOYEE of an organization.

Therefore it leads to various areas of Human Resource Management like Employee Recruitment &employee Selection,Performance Evaluation for Employees,Compensation & Benefits,Safety & Health and many more

Thus the power can be feel as we know how important is the Recruitment of Employees are for any organizational growth.

Moreover the time has gone for Individual effort in companies we know look for employees working in a group with organizational goal alignment and effective leadership managerial and talented workers are required and much appreciated.Human Resource Management helps to achieve the above in a very efficient and effective manner.

I hope this introduction gives you a brief idea about the power of HRM and its functions will discuss more sooner.

,

Organizational Resources

Resources are very important and crucial for the success of any organization

1 Time
A very important resource because a wrong decision to launch a new product for e.g lead to a disaster

2 Money
Without money no business runs so this act as fuel to run the business without money companies will go bankrupt so decisions made with huge money investment are thinked twice so that in future if anything happens the company should sustain growth

3 Employees or Manpower
The most important resource for any good producing company or a service company

4 Services 
Are major resource for many companies especially a service oriented company like courier service or Banking sector,hotel business etc.

5 Machinery
It forms important part in manufacturing or product oriented companies like Car companies needs special machines to produce or assemble car etc.

6 Information
A huge collection of data leads to information and further proper analysis of this information leads to knowledge vital for any organization.

Challenge for any manager in an organization is to find the best fit and choose the Good Quality resource in sufficient quantity so that expectation & requirement can be met

The most important resource is the Human Resource and now organization used to maintain a separate department known as Human Resource Department which is responsible for all the requirements pertaining to Manpower or human resource.

Market Demand

What does Demand means to you with respect to Market ?

Demand actually means desire backed by adequate purchasing power.

Yes what does demand means to you now for e.g if we know there are 4 people who like to watch Cricket World Cup 2011 then in this case they need to buy a television or internet which actually leads to demand for cable TV,Dish TV or Internet TV etc.

Remember Demand is created only when it is backed or supported by Purchasing Power unless the guys in the above scenario go to showroom and enough money to buy TV etc then only we can say TV Demand is created.

This is really very important Term if you would like to understand Market in today's market or coming market because whether we talk about companies or individual we all demand something.
e.g if in a specific area people would eat more Non Veg than Veg food then a Businessmen can go for Non Veg Restaurant to earn more in this area.

There are various Determinants of Demand

for e.g Individual person can go for
Taste
Price or Relative Price
Credit
Habits

Therefore based upon above factors the companies will do a market Analysis or Research for the Demand and aggregate the results to launch new products or service.

Hope you guys liked it