Thursday, March 31, 2011

Consumer Learning


Learning is a permanent change in one’s behavior as a result of past experience. For e.g promotional offer known by the help of advertisement, news, events etc.
Learning is more like a process which continuously evolves and changes as a result of newly acquired knowledge
·         The behavior change is based  on some form of practice or experience
·         Learning can occur by increase in knowledge through by reading newspapers watch news channels on TV ,internet, thinking.
How can learning happen ?
It can happen intentional or incidental means either we plan to do it intentionally or knowingly else we it occurs without our knowledge

how it is useful?
It is very useful by market studying the behavior of consumer patterns etc.e.g firm do a market survey to understand the consumers needs their shift from one product to another or if they have learned to understand the difference offered in the various products.

Because product differentiation is offered in variety of form by multiple firms in the form of Price or Quantity or Product/Service offered etc.


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