Brand loyality

Well now a days all the profit making companies actually going for customer satisfaction and thus making customer more permanent in nature turning themselves Brand Loyal

These people also promote their products by WORD OF MOUTH with friends, family, relatives etc which is more important as customer who actually can turn new prospect into customers are required for profit making firms.

The Brand Loyal customers are

• Self confident in their choice of product or service. E.g a particular person X always buy Maruti brand car or always go for Mc Donald Pizza etc
• Always have higher level of risk in the purchase of a new product for e.g if Person X is using Colgate Toothpaste and satisfied with this product there are less chances to switch over to another product like close up etc because the customer X has full faith on the same.

Hope you guys got the idea.