Consumer Research - A Brief

What is Consumer Research ?

Consumer Research is the systematic collection & analysis of information gathered by primary or seconday means of data collection process leading to a fruitful & meaningful decision making process in marketing

How it can be useful ?

It is very useful for

• Routine problem
• Non Routine problem

What are the various approaches for consumer research?

The some main and important approaches are

1 Observation Survey

This is more like collecting available and past or current data which is recorded by observations.

2 Survey Research

This method is more elaborate questions are asked and responses are recorded.It is more versatile approach and economical and efficient too.

3 In Depth Interview

This method is more details in nature by asking in depth questions with the respondents.

Hope this gave you a bit of idea about the various methods and why consumer research is important in marketing field.