Thursday, March 3, 2011

Market Demand

What does Demand means to you with respect to Market ?

Demand actually means desire backed by adequate purchasing power.

Yes what does demand means to you now for e.g if we know there are 4 people who like to watch Cricket World Cup 2011 then in this case they need to buy a television or internet which actually leads to demand for cable TV,Dish TV or Internet TV etc.

Remember Demand is created only when it is backed or supported by Purchasing Power unless the guys in the above scenario go to showroom and enough money to buy TV etc then only we can say TV Demand is created.

This is really very important Term if you would like to understand Market in today's market or coming market because whether we talk about companies or individual we all demand something.
e.g if in a specific area people would eat more Non Veg than Veg food then a Businessmen can go for Non Veg Restaurant to earn more in this area.

There are various Determinants of Demand

for e.g Individual person can go for
Taste
Price or Relative Price
Credit
Habits

Therefore based upon above factors the companies will do a market Analysis or Research for the Demand and aggregate the results to launch new products or service.

Hope you guys liked it




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