Learning is a permanent change in one’s behavior as a result of past experience. For e.g promotional offer known by the help of advertisement, news, events etc.
Learning is more like a process which continuously evolves and changes as a result of newly acquired knowledge
· The behavior change is based on some form of practice or experience
· Learning can occur by increase in knowledge through by reading newspapers watch news channels on TV ,internet, thinking.
How can learning happen ?
It can happen intentional or incidental means either we plan to do it intentionally or knowingly else we it occurs without our knowledge.
For firms they need to analyze the consumer learning so that they can market well their products and services or understand the true requirement for a particular segment of customers.
For firms they need to analyze the consumer learning so that they can market well their products and services or understand the true requirement for a particular segment of customers.
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