Brand loyality

Well now a days all the profit making companies actually going for customer satisfaction and thus making customer more permanent in nature turning themselves Brand Loyal

These people also promote their products by WORD OF MOUTH with friends, family, relatives etc which is more important as customer who actually can turn new prospect into customers are required for profit making firms.

The Brand Loyal customers are

• Self confident in their choice of product or service. E.g a particular person X always buy Maruti brand car or always go for Mc Donald Pizza etc
• Always have higher level of risk in the purchase of a new product for e.g if Person X is using Colgate Toothpaste and satisfied with this product there are less chances to switch over to another product like close up etc because the customer X has full faith on the same.

Hope you guys got the idea.

Consumer Learning

Learning is a permanent change in one’s behavior as a result of past experience. For e.g promotional offer known by the help of advertisement, news, events etc.

Learning is more like a process which continuously evolves and changes as a result of newly acquired knowledge

·         The behavior change is based  on some form of practice or experience

·         Learning can occur by increase in knowledge through by reading newspapers watch news channels on TV ,internet, thinking.

How can learning happen ?

It can happen intentional or incidental means either we plan to do it intentionally or knowingly else we it occurs without our knowledge

how it is useful?
It is very useful by market studying the behavior of consumer patterns etc.e.g firm do a market survey to understand the consumers needs their shift from one product to another or if they have learned to understand the difference offered in the various products.

Because product differentiation is offered in variety of form by multiple firms in the form of Price or Quantity or Product/Service offered etc.

Indian Astrology - A simple overview / Quick Start

Hi Guys,

Now a days I am reading some books based upon Indian Astrology as a hobby and sharing this knowledge free with you all.So if you are looking for Free Astrology Tutorial or Free Astrology Lesson it is here.

Indian or Hindu Astrology is very interesting subject and actually it helps you to understand various life aspects carefully.

It is based upon the planets which are positioned or placed in a birth chart which is created uniquely for each individual based upon certain parameters and than a person can actually derive certain conclusions.As per my understanding so far it is more like mathematics and science or geography mixture.

For e.g creation of Chart is done with the help of math principles etc

What is a horoscope or birth chart ?

This is nothing but a chart created by a knowledgeable person for you by taking some of the details from you like

• Birth Date 
• accurate time of birth and
• place where you were born to know the latitude and longitude.

 All the 9 planets like are placed or calculated based upon above inputs into the birth chart of a particular person.

• Sun 
• Moon
• Mars
• Mercury
• Jupiter
• Saturn
• Venus
• Rahu 
• Ketu

To understand it better see below a Birth Chart is shown.Birth Chart is basically divided into 12 houses and 9 planets as we speak about are placed in them.

Now a days there are plenty of softwares available to generate a horoscope or kundali or birth chart but the above basic concept remains the same.

The inputs are taken and a birth with placement of 9 planets as per calculations are placed in the chart.

Later the chart is studied to know the strength weakness for the person.

Hope this start gives a good idea will share more soon.

Consumer Research - A Brief

What is Consumer Research ?

Consumer Research is the systematic collection & analysis of information gathered by primary or seconday means of data collection process leading to a fruitful & meaningful decision making process in marketing

How it can be useful ?

It is very useful for

• Routine problem
• Non Routine problem

What are the various approaches for consumer research?

The some main and important approaches are

1 Observation Survey

This is more like collecting available and past or current data which is recorded by observations.

2 Survey Research

This method is more elaborate questions are asked and responses are recorded.It is more versatile approach and economical and efficient too.

3 In Depth Interview

This method is more details in nature by asking in depth questions with the respondents.

Hope this gave you a bit of idea about the various methods and why consumer research is important in marketing field.

Customer Satisfaction

Hi

This is something very interesting and a very demanding across all the organizations world wide.Actually before recession many companies didn't thought about it at all but after recession when they began to search for their weakness came to realize Customer Orientation lacking in the their employees and thus leading to customer dissatisfaction.


What is customer orientation?
Customer orientation is a process by which all the employees which are authorized and representatives etc , are asked to maintain a constant dialogue with their customers or consumers.

Remember Customer are those People who actually pay for your product or service but Consumers are those actually consume the service or product.

Now you might be thinking how it led to customer satisfaction

What is Customer Satisfaction ?
Customer Satisfaction happens when you meet with the desired service or need of the customer.
e.g a good quality service of your vehicle is expected at premium company owned service center.

So what happens when employees become more customer oriented ?
Employees during this process become more prone to customer needs and start analyzing the do and don't s for the same.Moreover customizing the service or product to meet the customer requirements.

It also helps to focus on the areas where competitors are winning the customer and employees will take this into account to win New Customer and thus increasing Turnover.

Thus customer orientation is the key towards Customer Satisfaction

Business Communication

Communication is the most important part or activity we do everyday.Yes we do communicate with other people with language we speak or by writing etc.

In organizations the Business communication is taken very seriously as it matters a lot to hold old customer or new customers are to be gained by sales team/service team.

When people work in team, the team spirit can be maintained if you speak fluently without hesitation and understanding nicely the situation etc.

Business communication can with respect to

Different People

Different Culture

Different language

Culture is nothing but a shared system of attitudes beliefs values symbols etc

Speaking to different culture people matter a most while making deals or with talking to customers like American people share a different way of shaking hands other than indian.

or

the gap between people talking to each other is different in Europe or India or America

So one needs to understand Business communication and improve the skill to speak with his/her colleagues. 

Always ready and take feedback from your boss or colleagues or friends to improve the same.

Therefore watch TV news channel keep you updated with information increase your vocabulary read newspapers etc to gain expertise in the Business communications skill.

Job Evaluation

In almost all the companies,organizations evaluate their employees and worth of that job.

The entire process starts with a creation of new role or requirement in any company where an employee is required to do a specific work for e.g a carpenter required for furniture company
Now its decided that this role or person is required leaded to HR department which is contacted and given go ahead for Job Evaluation

Job Evaluation is the method for determining the relative worth of a job and then apply the wage structure appropriately.

There are various Techinques used by HR like  Quantitative and Non Quantitative like Factor comparison method Point Rating System Job Ranking Job Grading etc

Most important question is why Job Evaluation is done ?
Job Evaluation is done by HR Department of an organization to know the job in very detail knowing the Job Description & specification.

We explore the same later.

Human Resource Management - An Introduction

Now a days it has become a hot topic among many career oriented institutions to teach this discipline called HRM or Human Resource Management which actually comes under Personal Department once upon a time in companies.

What is HRM ?

In simple words it leads to co -ordiation/ alignment of Employees of any organization with its goals.

But why it has become a hot topic ?

It is so because organizations have done plenty of analysis to know what is there most important asset which is nothing but actually an EMPLOYEE of an organization.

Therefore it leads to various areas of Human Resource Management like Employee Recruitment &employee Selection,Performance Evaluation for Employees,Compensation & Benefits,Safety & Health and many more

Thus the power can be feel as we know how important is the Recruitment of Employees are for any organizational growth.

Moreover the time has gone for Individual effort in companies we know look for employees working in a group with organizational goal alignment and effective leadership managerial and talented workers are required and much appreciated.Human Resource Management helps to achieve the above in a very efficient and effective manner.

I hope this introduction gives you a brief idea about the power of HRM and its functions will discuss more sooner.

,

Organizational Resources

Resources are very important and crucial for the success of any organization

1 Time
A very important resource because a wrong decision to launch a new product for e.g lead to a disaster

2 Money
Without money no business runs so this act as fuel to run the business without money companies will go bankrupt so decisions made with huge money investment are thinked twice so that in future if anything happens the company should sustain growth

3 Employees or Manpower
The most important resource for any good producing company or a service company

4 Services 
Are major resource for many companies especially a service oriented company like courier service or Banking sector,hotel business etc.

5 Machinery
It forms important part in manufacturing or product oriented companies like Car companies needs special machines to produce or assemble car etc.

6 Information
A huge collection of data leads to information and further proper analysis of this information leads to knowledge vital for any organization.

Challenge for any manager in an organization is to find the best fit and choose the Good Quality resource in sufficient quantity so that expectation & requirement can be met

The most important resource is the Human Resource and now organization used to maintain a separate department known as Human Resource Department which is responsible for all the requirements pertaining to Manpower or human resource.

Market Demand

What does Demand means to you with respect to Market ?

Demand actually means desire backed by adequate purchasing power.

Yes what does demand means to you now for e.g if we know there are 4 people who like to watch Cricket World Cup 2011 then in this case they need to buy a television or internet which actually leads to demand for cable TV,Dish TV or Internet TV etc.

Remember Demand is created only when it is backed or supported by Purchasing Power unless the guys in the above scenario go to showroom and enough money to buy TV etc then only we can say TV Demand is created.

This is really very important Term if you would like to understand Market in today's market or coming market because whether we talk about companies or individual we all demand something.
e.g if in a specific area people would eat more Non Veg than Veg food then a Businessmen can go for Non Veg Restaurant to earn more in this area.

There are various Determinants of Demand

for e.g Individual person can go for
Taste
Price or Relative Price
Credit
Habits

Therefore based upon above factors the companies will do a market Analysis or Research for the Demand and aggregate the results to launch new products or service.

Hope you guys liked it