Sampling A smart Technique in Marketing

Sampling is a very commonly found technique or method in the area of Marketing.

Actually sampling is nothing but selection of a certain percentage of a group of items according to a predetermined plan.In another words if we need to do a survey or a test over a billion or million items we can't achieve in a smaller duration of time frame.

Therefore we take some items based upon the criteria as per need and this is what is known as sampling.

It is important because
Concentrated study of selected items is to be done
These are representatives of units selected
Large area can be easily covered.
scrutiny is also possible


Thus above shows some important factors which states why sampling is required.

Continuous & Discret Variables

Hi

A Continuous Variable is the one which possess a value for its quality chararteristics on a continous scale e.g Time which is like 3:21 or :3:32
or another example is temperature height weight

A Discrete Variable is the one which possess only quantitativly or like integral values. e.g
the no of students in a class ?---- this can be an integer only not a decimal sort of value.

hope it clarifies the doubt between the continuous and discrete variable.

Steve Jobs - A Great Innovator

 Steve jobs was not only former CEO of Apple but he was Apple co- founder too. He recently passed away on October 5,2011.

There are plenty of things gone well and some didn’t do so good. Based upon my search I have found some products which did really well by apple and some which didn’t listing out a few.

Success              

Apple II

Machintosh

iMAC

iPod

iPhone 

iPad

Failure

Apple III

LISA

Puck Mouse                      

Power Mac G4 Cube

Motoroloa ROKR

There are many more but listing a few and dedicating this blog to a great innovator like him.