Monday, September 20, 2010

CRM- Customer Relationship Management

Hi

Yes it is very true that CRM is a very booming Technology but what is more important is the new concepts and new technology giving help to the companies to become more mature and strategy can be created for customer delight.

Customer delight
it is a new terminology given in the CRM field which means that the customer expectations is more than the product or service received.

Customer Satisfaction
It happens when product or service meet the customer expectations.

Customer Relationship Management - This is more advanced branch of Marketing which actually suggest that one should go beyond selling marketing and start building customer relationships for long term
There are various tools available like CLV to measure the same.CLV means Customer Lifetime Value which means the total revenue brought to a company by the customer.

There are more interesting things to know in CRM we discuss it later.
CRM as software provided by
SAP SE
Siebel
Microsoft Business Solution etc

SAP CRM or SAP Customer Relationship Management is very  mature product and typically famous as
CRM 2007 or SAP CRM 2007, myCRM etc

hope you guys liked it.

1 comment:

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